Practical and user-friendly, this volume offers guidance to schools and school districts regarding 12 kinds of resources (including money) that corporations and local businesses can make available to the community in the United States. The author discusses the pros and cons of acquiring and using each resource, and explains how to forge lasting working relationships with the corporations to foster future contributions.
Table of ContentsIntroductionPART ONE: OPERATING IN THE CORPORATE ARENATaking the Mystery Out of CorporationsAcquiring Savvy for the Corporate ExperienceDeveloping Corporate Outreach SkillsAdministering Corporate RelationshipsPART TWO: MASTERING THE 12 CORPORATE RESOURCESCorporate Resource No. 1 EventsCorporate Resource No. 2 Human ResourcesCorporate Resource No. 3 InfluenceCorporate Resource No. 4 InformationCorporate Resource No. 5 In-Kind ContributionsCorporate Resource No. 6 LeadershipCorporate Resource No. 7 Mandatory InvolvementCorporate Resource No. 8 MoneyCorporate Resource No. 9 Material ResourcesCorporate Resource No. 10 PartnershipsCorporate Resource No. 11 ProgramsCorporate Resource No. 12 Relationships