"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book."
Manny Fernandez, Chairman Emeritus, Gartner Inc.
Innovative Marketing and Sales Strategies for Niche Markets
Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these?
. What viral marketing methods are most successful?
. What direct mail marketing tactics create the most new leads?
. How can I optimize my website and increase traffic?
. How can I motivate and retain my top sales reps?
. How do I choose the right Public Relations firm?
. What is podcasting and how do I get started?
. What outdoor advertising techniques work best?
Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions.
About the Author
John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.
|Publisher:||Dog Ear Publishing|
|Edition description:||New Edition|
|Product dimensions:||6.14(w) x 9.21(h) x 0.54(d)|
Most Helpful Customer Reviews
First, Best, or Different provides an in-depth yet concise guide to marketing that is a must read for any marketer, entrepreneur, or business person. John Bradley Jackson's uses a customer centric view which has helped me avoid many common mistakes in business. Concise chapters specific to a single concept make referencing fast and easy. I highly recommend First, Best, or Different.