Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences

Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences

by Jim Poage, Jennifer Poage

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Product Details

ISBN-13: 9781938548390
Publisher: Maven House Press
Publication date: 03/15/2016
Pages: 248
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)
Age Range: 18 Years

About the Author


Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford. Jim lives in Lexington, MA.

Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina's Kenan Flagler Business School. Jennifer lives in London, United Kingdom.

Table of Contents


Introduction

Part 1: A Meaningful and Joyful Essence
1. Flair Sells
2. A Meaningful and Joyful Essence Makes Flair Easy

Part 2: Six Attributes of Effective Flair
3. Tell a Story
4. Entertain
5. Create an Experience
6. Be Sincere
7. Embrace Excellence
8. Energize the User and Audience

Part 3: How to Add Effective Flair
9. Understand the Essence of Your Product, Service, or Everyday Work
10. Add Flair to Achieve the Meaningful and Joyful Essence
11. Validate that the Flair Excites
12. Integrate and Iterate Defining Essence, Adding Flair, and Validating Flair

Part 4: How to Create Flair and Have Fun
13. An Assemblage of Ways to Create Flair
14. Have Fun with Flair, and Let the Essence Help You

References
Index
About the Authors

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