Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences

Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences

by Jim Poage, Jennifer Poage


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Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.

What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair - their charm, panache, liveliness, and energy.

Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair - not only in products and services but in their own daily work - in reports, presentations, and meetings.

The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management's appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you'll see that creating it can be fun.

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Product Details

ISBN-13: 9781938548390
Publisher: Maven House Press
Publication date: 03/15/2016
Pages: 248
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)
Age Range: 18 Years

About the Author

Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford. Jim lives in Lexington, MA.

Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina's Kenan Flagler Business School. Jennifer lives in London, United Kingdom.

Table of Contents


Part 1: A Meaningful and Joyful Essence
1. Flair Sells
2. A Meaningful and Joyful Essence Makes Flair Easy

Part 2: Six Attributes of Effective Flair
3. Tell a Story
4. Entertain
5. Create an Experience
6. Be Sincere
7. Embrace Excellence
8. Energize the User and Audience

Part 3: How to Add Effective Flair
9. Understand the Essence of Your Product, Service, or Everyday Work
10. Add Flair to Achieve the Meaningful and Joyful Essence
11. Validate that the Flair Excites
12. Integrate and Iterate Defining Essence, Adding Flair, and Validating Flair

Part 4: How to Create Flair and Have Fun
13. An Assemblage of Ways to Create Flair
14. Have Fun with Flair, and Let the Essence Help You

About the Authors

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