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Product Details

ISBN-13: 9781841124612
Publisher: Wiley
Publication date: 04/28/2003
Series: Express Exec Series
Pages: 110
Product dimensions: 4.92(w) x 6.85(h) x 0.43(d)

About the Author

LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books.

Table of Contents

Introduction to ExpressExec.

Introduction to FMCG Selling.

What is Meant by FMCG Selling?

The Evolution of FMCG Selling.

The E-Dimension.

The Global Dimension.

The State of the Art.

In Practice - FMCG-Selling Success Stories.

Key Concepts and Thinkers.

Resources.

Ten Steps to Making FMCG Selling Work.

Frequently Asked Questions.

Index.

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