ISBN-10:
0761908188
ISBN-13:
9780761908180
Pub. Date:
07/24/1997
Publisher:
SAGE Publications
The Focus Group Guidebook / Edition 1

The Focus Group Guidebook / Edition 1

by David L. Morgan

Paperback

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Product Details

ISBN-13: 9780761908180
Publisher: SAGE Publications
Publication date: 07/24/1997
Series: Focus Group Kit Series , #1
Edition description: New Edition
Pages: 120
Product dimensions: 7.00(w) x 10.00(h) x 0.25(d)

About the Author

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

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