ISBN-10:
0132169363
ISBN-13:
2900132169362
Pub. Date:
03/28/2012
Publisher:
Pearson
Focus On Grammar 4 - With Access

Focus On Grammar 4 - With Access

by Marjorie Fuchs

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Overview

Focus On Grammar 4 - With Access

Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, the 2nd edition of Effective Fundraising for Nonprofits explains how to:

  • work with individual donors
  • plan special events
  • solicit grants from foundations and corporations
  • get media coverage
  • use the Web to further fundraising goals
  • start a side business to raise funds
  • and much more

    The 2nd edition also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of.

    Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

  • Product Details

    ISBN-13: 2900132169362
    Publisher: Pearson
    Publication date: 03/28/2012
    Edition description: Older Edition
    Product dimensions: 8.20(w) x 10.70(h) x 0.70(d)

    About the Author

    Ilona Bray is an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.

    Table of Contents

    1 Your Fundraising Companion 1

    2 Fundraising Tools 5

    Fundraising People 7

    Fundraising Skills 33

    Fundraising Equipment and Technology 43

    3 Developing Your Fundraising Plan 55

    Getting Started: Set Your Fundraising Goal 57

    Evaluate Your Nonprofit's Fundraising Assets 69

    Develop Your Fundraising Strategy 75

    Create the Final Plan 83

    4 Attracting Individual Supporters 85

    Make Your Organization Look Support Worthy 87

    Understand What Motivates Your Supporters 96

    Bring in New Supporters 107

    5 How to Keep the Givers Giving 143

    Thank Your Supporters (and Help Them Satisfy the IRS) 145

    Communicate Your Essential Message 148

    Invite Supporters to Get More Involved 161

    Analyze Your Donor Base 162

    When to Call Your Supporters 166

    6 Midscale and Major Donors 169

    Background Research 171

    Get to Know Your Existing Supporters 177

    Annual Renewals of Support 183

    Lectures, Small Events, and Parties for Major Supporters 185

    One-on-One Meetings 189

    Setting Up a Focused Major Gifts Campaign 207

    7 Funds From the Great Beyond: Bequests and Legacy Gifts 213

    How to Attract Legacy Gifts 216

    Handling Simple Inheritance Gifts 218

    First Steps Toward Attracting Inheritance Gifts 226

    Preview of Other Legacy Giving Arrangements 236

    8 Special Events 241

    Survey of Special Events 245

    Choose the Right Event for Your Organization 265

    Keep It Green: Attend to Environmental Issues 268

    Develop a Realistic Budget 271

    Plan and Pace Event Activities 276

    Deal With Risks and Liability Issues 284

    Last-Minute Tasks and Tips 287

    After the Event 289

    9 Raising Money Through Business or Sales Activities 293

    Tax Rules for Business Activities 296

    Learn From Other Nonprofits' Experience 303

    Develop Your Own Great-And Low-Risk-Business Idea 313

    Measure Your Ideas Against Reality 320

    Final Planning and Test Runs 325

    Licensing, Sponsorships, and Other Relationships With Existing Businesses 333

    The Next Steps 337

    10 Seeking Grants From Foundations, Corporations, and Government 339

    Understand the Funders 340

    Research Grant Prospects 347

    The Proposal Process, From Query Letter Onward 363

    Follow Up With the Funder 385

    Grant Renewals 387

    11 Creating Printed Communications Materials 389

    Brochures 391

    Newsletters 392

    Annual Reports 396

    12 Designing Your Website to Draw in Donors 405

    Basic Contact Information 408

    Your Organization's Personality 409

    Freshness 412

    Content 414

    Donation Information and Opportunities 417

    Information on Where the Money Goes 422

    Information About Funders and Donors 422

    Tracking Users 423

    13 Outreach by Traditional and Social Media 425

    Placing Your Organization's Stories With Traditional Media 426

    What Makes a Good Story 428

    Who to Approach With Your Story 433

    Pitching and Placing Stories 443

    Protecting Yourself in Media Interactions 456

    Making Your Own News: Social Media 461

    Appendix

    A Worksheets 471

    Fundraising Worksheet 1 Sample Cost Analysis

    Fundraising Worksheet 2 Fundraising Assets

    Fundraising Worksheet 3 Fundraising Strategy Chart

    Fundraising Worksheet 4 Mailing Evaluation

    Fundraising Worksheet 5 Meeting Checklist

    Fundraising Worksheet 6 Projected Special Event Expenses

    Fundraising Worksheet 7 Projected Special Event Income

    Fundraising Worksheet 8 Grant Priorities Summary Chart

    Fundraising Worksheet 9 Grant Prospects Research Overview

    Fundraising Worksheet 10 Check Your Website's Fundraising Effectiveness

    Index 493

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