×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood
     

Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood

by Tom Feltenstein, Feltenstein
 

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics

Overview

Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business.

Product Details

ISBN-13:
9780471575535
Publisher:
Wiley
Publication date:
09/17/1992
Pages:
272
Product dimensions:
9.00(w) x 6.00(h) x 0.61(d)

Related Subjects

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews