For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes Itby Mark Pendergrast
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”
- Publication date:
- Edition description:
- 1st Collier Books ed
- Product dimensions:
- 6.10(w) x 9.19(h) x 1.28(d)
Meet the Author
Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.
Most Helpful Customer Reviews
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Grinned and stepped on.
An incredible book written like an artist. Mark takes you back to the 1800's until now with incredible facts and shows you that is isn't easy to make a product that can stand the test of time and it's even harder not to lose it. There are many lessons to be learned from this book. A masterpiece.
I couldn't stop reading from the beginning to the end. A lot of episodes and history of coca-cola in this book really amazed me. The author did a wonderful research. I will buy more copies for my friends. Best bet!
This book contains millions of interesting episodes about Coca-cola. I was so excited to read this book. You can tell how hard this author did work on research on this book. The author makes us realize that Coca-cola is not only part of American History, but also a part of World History.