Foundations of Business Communication: An Integrative Approach

Foundations of Business Communication: An Integrative Approach

by Dona Young

Hardcover(ANNOTATED)

$54.75

Product Details

ISBN-13: 9780072979558
Publisher: McGraw-Hill Companies, The
Publication date: 09/16/1905
Edition description: ANNOTATED
Pages: 538

About the Author

Dona Young is an educator and consultant who has extensive experience in creating innovative and effective curricula in business communications.

Table of Contents

UNIT 1: WRITING SKILLSChapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone

Writer’s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style

Writer’s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors

UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones

Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication
Section A. The Process of Persuasion
Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology
Section A. Global Communications
Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal

Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a JobSection A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job

Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements

APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER’S HANDBOOK The Writer’s Handbook, Part I: The Mechanics of Writing Section A. The Comma
Section B. The Semicolon
Section C. Other Marks
Section D. Punctuation Errors The Writer’s Handbook, Part II: Writing Essentials: Grammar for Writing Section A. Verb Basics Section B. Pronouns Basics: Case and Point of View Section C. Parallel Structure

Section D. Modifiers Part III: Formatting Standard Business Documents Section A. Formatting Basics: Special Features and White Space Section B. Business Letters Section C. E-Mail and Memos Section D. Agendas and Minutes Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing Section A. Research Section B. Displaying Research Section C. Citing Research KEYS to Handbook Exercises, EOC activities GLOSSARY INDEX

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