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Foundations of Business / Edition 3
     

Foundations of Business / Edition 3

3.3 3
by William M. Pride, Robert J. Hughes, Jack R. Kapoor
 

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ISBN-10: 1111580154

ISBN-13: 9781111580155

Pub. Date: 01/01/2012

Publisher: Cengage Learning


FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In

Overview


FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.

Product Details

ISBN-13:
9781111580155
Publisher:
Cengage Learning
Publication date:
01/01/2012
Edition description:
Older Edition
Pages:
560
Product dimensions:
8.30(w) x 10.60(h) x 0.80(d)

Table of Contents


Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.

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Foundations of Business 3.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
they send it to me right away and although it said it was used it looked like new when i got it. I'm really happy with it! thanks so much B&N! it was really cheap compared to other websites also