by Mitchell York


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Franchise by Mitchell York

"This book is a must-read for anyone who is considering owning a franchise. Business ownership is a life-changing event that must be carefully considered and this book is a great first step."

-Angie Shaw, The Entrepreneur's Source

As the American economic landscape shifts, seasoned corporate executives are looking at independent business ownership as a way to secure and control their futures, and franchised businesses are growing in their appeal.

But pouring a large amount of money into a franchise does not guarantee success. In this book, you'll find out:

  • How to determine if you can succeed as a franchise owner;
  • What dangerous pitfalls to avoid as a buyer;
  • The potential rewards of owning your own business;
  • Whether or not the numbers make sense;
  • Ways to raise money for your venture;
  • And much more!

If you are tired of the corporate world and want to escape the rat race, then let Mitchell York, a successful franchisee and professional certified coach, guide you through the many steps involved in deciding whether or not to buy a franchise and how to do it right. As the former president of LendingTree Inc. and other major companies, he now owns a profitable and growing franchised business, and he's sharing his secrets for success in Franchise: Freedom or Fantasy?

Product Details

ISBN-13: 9781440148491
Publisher: iUniverse, Incorporated
Publication date: 06/22/2009
Pages: 128
Product dimensions: 6.00(w) x 9.00(h) x 0.30(d)

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Franchise 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Great insights written without bias - highly recommended before making a leap - run TO something, not AWAY from something read as well.
247jjw More than 1 year ago
"An excellent and entertaining insight into the possibilities and pitfalls of self-employment & entrepreneurship in general, and franchise ownership specifically. Well worth reading for anyone even vaguely interested in ever becoming self-employed in any capacity. It might motivate you to make the leap, or it could just as likely make you appreciate your existing "real" job!"
M_L_Gooch_SPHR More than 1 year ago
As the current corporate director of human resources for a fortune 500 company, I can attest that and relate to all of the various corporate mindsets and cultures that are mentioned in the book. At times, I can certainly see how someone would like to just walk out the door chasing a dream. This is where this excellent book comes into play. Before anyone decides to jump off the company dock, they should read this book. The author, a person with a corporate background and a successful franchise does not try to sell the franchise experience. Rather (and quite well) he warns against the pitfalls. I particularly liked the picture he paints when talking about "running away from your job" versus "running toward your dream". I took all of the quizzes and assessments and found I would make a terrible business owner. I kinda already knew this but this book's exercises solidified it for me. While reading the six critical skills you need to succeed, I realized that the majority of these were also critical skills for first line managers. The very best of the lot, exhibited the skills set forth in this book and those skills are the reason they are head and shoulders above everyone around them. The mediocre follow the corporate culture of blind obedience while dismissing negotiating and salesmanship among others. Great book for anyone giving even the most remote consideration of entering into the franchise business. I hope you find this review helpful. Michael L. Gooch, SPHR