The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work,
real-life examples, step-by-step advice and sources of further information.
Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on your own at the same time.
This book helps you to build a successful franchise, covering issues such as: working out if franchising would suit you (and your business);
understanding the pros and cons; keeping an eye on the costs; finding a potential franchise; understanding the importance of the franchise agreement; and knowing what to do if things go wrong.
About the Author
Daphne Clifton is a business coach, speaker, and broadcaster. She is the author of Network with Confidence (A & C Black, 2007).