Free Prize Inside!: The Next Big Marketing Idea

Free Prize Inside!: The Next Big Marketing Idea


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Free Prize Inside!: The Next Big Marketing Idea by Seth Godin

In Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.


Author Biography: Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Product Details

ISBN-13: 9781591840411
Publisher: Penguin Publishing Group
Publication date: 05/06/2004
Pages: 256
Product dimensions: 5.28(w) x 7.38(h) x 0.93(d)
Age Range: 18 Years

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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Free Prize Inside!: The Next Big Marketing Idea 4.2 out of 5 based on 0 ratings. 13 reviews.
Anonymous More than 1 year ago
I thought this book was informative and gave the reader something to time about. There were times  that I felt he could have been more descriptive about some of the terms he used. Also, I felt like the endnotes weren't really needed because they took a lot of space and that the websites in them aren't really important to the text. I do like that he made many of the examples things that people could relate  to like Amazon or Dyson, things that are well known.
Anonymous More than 1 year ago
brandon12 More than 1 year ago
"Free Prize Inside" provides valuable insight to anyone willing to work hard and make a small, yet innovative change to his or her company's operation. Godin gives very helpful hints as to how to make your idea work. Some of these are pretty obvious, such as not letting others bat it down, but others are subtle and thoroughly explained, such as selling the idea to individuals rather than in a large meeting. Furthermore, the ways to create a successful idea make perfect sense after reading, such as taking your product to "the edge." Godin shows us that to beat the competitors, a product must be unique from all others, and small changes won't cut it because people want the extreme. Overall, if one will take chances and is not afraid to pursue their innovative ideas, this book will help achieve that goal.
Guest More than 1 year ago
I first became familiar with Seth Godin when he wrote a column for Fast Company magazine a few years back. The best way I could term him is as an 'alternative marketer,' someone who thinks that traditional marketing has run its course. In fact, that is the entire premise of this book. Why spend all sorts of time, money, and effort on traditional media advertising, when you could spend a fraction of that time, money, and effort to find a way to make your product truly remarkable? Then your product would sell itself, because it would actually solve people's problems, so you wouldn't have to convince them to buy it, they would convince themselves. The problem with that strategy, of course, is figuring out how to improve your product. Luckily, the author actually puts the bulk of the writing in this book towards that goal. There are pep talks to convince you that you can make big changes, and there are rather long lists of all kinds of ways to think about improving your product, which mostly revolve around the idea of taking your product to the 'edge.' This often involves messing with people's expectations. Examples include a bank that is open on weekends, including Sundays, or maybe a super-exlusive product, like the American Express Centurion card, or radically changing your retail channel, like the Cranium game being sold in Starbucks stores. All told, this book is pretty good, but the ideas are 'high level' enough that I'm not sure it would be worth the full cover price. If you can find it on sale, though, it's a good book.
Guest More than 1 year ago
If your organization needs to jump-start its creative processes, this accessible book may be helpful. It¿s broad enough to apply to all industries and has enough examples to provoke some serious thinking. Yet, Seth Godin, also the author of other zippy marketing books, sometimes gets carried away with his own evangelism and coinages (e.g., 'edgecraft' for finding innovative product additions at the fringes of your current offerings). Still, Godin¿s thesis that small improvements and 'soft' innovations can reap big benefits rings true, as his many examples make clear. His discussion about why ideas need champions, and how to be one, is also powerful. So if you want your marketing or product development staffers to juice up their creativity, we say this light little book might inspire them to think differently.
Guest More than 1 year ago
Seth Godin has done it again. He has, again, brought marketing to a level that the rest of us can use in our daily lives. So many books are written for the marketing executive or CEO. Not Free Prize Inside. Godin helps the rest of us figure out how to make a major impact from where we are in the organization. He leads us through finding the 'Free Prize Inside' that you can offer in your own situation. It's a book for everyone! (It also is to blame for a couple of dreary-eyed days after I stayed up WAY too late reading it.)
Guest More than 1 year ago
Seth Godin has another hit with his latest, Free Prize Inside. The old adage, the best things in life are free, rings true as Godin emphasizes that the common consumer is influenced by the promise of something free. Keeping this in mind, Godin questions why companies are spending so much money on their marketing campaigns. In his very keen business mindset, Godin recognizes that the common consumer is not as affected by advertising as many marketers assume. As a consumer, I think this is extremely accurate. I am always enticed by the thought of a free gift, and I don't think that an ad has ever impacted me as much regarding my desire to make a purchase. His example of the prize in the cereal box is very relevant. I remember being a kid and looking for the box of cereal with the best prize and asking my mother to buy that box. This is a great book for any entrepeneur that is interested in making a product that is your 'free prize.' Godin encourages the business man/woman to have a product that markets itself. This is the key to Free Prize Inside and Godin has unlocked my business sense with this very enjoyable and practical book.
Guest More than 1 year ago
¿Free Prize Inside¿ is a guide to creating a small innovation that creates a big profit. Seth Godin, of ¿Purple Cow¿ fame, builds upon his remarkable product concept (purple cow) and shows you how to launch your product within your own company. Godin elaborates on many concepts, success stories, and failures of soft innovations (such as adding sports team logos to hard hats) and leaves you with the necessary tools to create your own Free Prize. Seth Godin has delivered another excellent book, a book that is definitely worth the cost, especially to anyone involved in any stage of the production of a product.
Guest More than 1 year ago
Okay, I hadn't been a big fan of Seth Godin, author of Purple Cow and Permission Marketing. Mostly because I'm not a marketing person, and I felt that Purple Cow was mostly a book that pointed out successful companies and tried to explain their success with a simple 'They're remarkable'. In short, it's easy to say they're good and here's why. The hard thing, I thought, was to show people the way to become the Purple Cow, if say, you were merely a brown and white one. In Free Prize, he does recycle the idea that good companies do remarkable things, but instead of giving the reader lofty, intangible platitudes about successful companies, he explains a more basic concept of giving the consumer something to desire beyond the actual product, such as the toy in the cereal box. If he had stopped there, he wouldn't have written much more than Purple Cow 2, but fortunately, he didn't. He outlines tips and strategies for how to create the Free Prize from both a product marketing perspective and personal growth perspective. Actual usable, realistic, practical tips and strategies. Free Prize goes beyond its title, as it's not just a primer on how to market effectively, by showing the reader how to get noticed in the much smaller, but more important, realm of his life.
Guest More than 1 year ago
Like the purple cow that left this pile, this book is remarkably unremarkable. Cool cover but that's where the good ideas end. It's full of sketchy, cutesy and often confusing case studies and examples that leave you baffled or angry. There is no prize inside, not much of anything.
Guest More than 1 year ago
An amazing book that puts the responsibility of changing the way business is done squarely in the hands of¿all of us. Easy and fun to read, ¿Free Prize Inside¿ is another message of hope and inspiration for the working masses. Anyone who read ¿Purple Cow¿ should jump on this sequel. To anyone who has not yet discovered Godin, do yourself a favor and discover him now.
Guest More than 1 year ago
so i picked up this book, and thought, gimmick, this box contains a book? it looks like a cereal box!!! So when I opened the book once it was out of the box, I started flipping through it, expecting boring pages of charts and marketing trends, the kind of stuff that doesn't interest me much. Instead I found it captivates me - the book is easy reading, and starts by giving the background on a lot of real life stores, chains, people that innovated with their ideas, and how they did it. Most importantly, I got totally captivated when I'm reading about the common obstables people encounter in pushing their ideas and helping it succeed - for example, have someone ever pooh-poohed your idea at a meeting? Well Seth Godin here writes about 'people peeing on your idea to mark territory' - I felt that just the other day! and the importance, of not letting an idea get forgotten. Not only is HAVING an innovative idea important, but making it happen, or helping it not get forgotten, and voicing it, makes the whole difference. in any case, this book was a very interesting read. I like the background it gives on previous innovations and such, I also like how I really can relate all the things he said in my real working world. I think this book will help anyone trying to find a direction, of how to push their good ideas in any job, to succeed. I really recommend it.
Guest More than 1 year ago
What type of cow are you? Are you still thinking about Seth Godin and the amazing things he has to say? Well Free Prize Inside is the answer. This book (umm, cereal box) holds the answers to more out of the box marketing questions then you can think of. You'll learn the techniques that will teach you and your company to go to the edges and not look back. Read it and see for yourself.