Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea

by Jim Beach, Rachel Lewyn, Ian Lamont (Foreword by)

Overview

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it's via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts. Topics include:

• How free radio marketing can save thousands of dollars in advertising and publicist fees
• Building credibility and showcasing your expertise
• How to focus your search and drill down to the most suitable radio programs and podcasts
• Crafting the perfect pitch and an irresistible hook
• Best practices for reaching out via email, phone, and snail mail
• How to prepare a winning bio and sample questions
• Leveraging news and current events in your pitch and interview
• Working with hosts, producers, and audiences
• How to leverage anecdotes in your radio interview
• Tips to sound great on the air
• Using radio and podcast programs to boost your online profile

Jim's and Rachel's advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company's niche, no matter the nature of the product or idea you're trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will substantially benefit your marketing efforts.

About the authors: Jim Beach is an experienced author and entrepreneur, and hosts School for Startups Radio. Dubbed the “Simon Cowell of venture capital” by CNN, he has been interviewed by hundreds of media outlets, including NPR, MSNBC, and the New York Times. Rachel Lewyn is a former radio producer and writer for FanBolt.

Product Details

ISBN-13:	9781641880206
Publisher:	i30 Media Corporation
Publication date:	06/01/2018
Pages:	104
Product dimensions:	6.00(w) x 9.00(h) x 0.22(d)

About the Author

Jim Beach is an experienced author, broadcaster, educator, and entrepreneur. Jim's first book, "School for Startups" (McGraw-Hill, 2011) was a top-ten title on Amazon, and his small business radio show, School for Startups Radio, airs on 16 AM/FM stations across the United States and online. His guests have included Shark Tank judges and winners, billionaires, bestselling authors, and countless entrepreneurs. The show won an SBA Media Award in 2014. At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and more than 700 employees. The company was the world's largest technology training company for children, and enjoyed tie-ins with Microsoft, Intel, Lego, NASA, and many others. After the business was acquired in 2001 for $200 million, Jim taught at Georgia State University and was the top-ranked business school instructor for 12 consecutive semesters. In recent years, Jim has led fundraising efforts for companies developing real estate software, healthcare IT, and hospitality services. He has twice presented to White House officials. In addition to hosting his own radio show, Jim has also appeared on the other side of the microphone as a frequent media guest and commentator. Dubbed the "Simon Cowell of venture capital" by CNN, he has been interviewed by NPR, MSNBC, and the New York Times.

Rachel Lewyn studies anthropology at Emory University in her hometown of Atlanta, Georgia. A former producer for School for Startups Radio, she handled all aspects of screening potential guests and coordinating interviews. As a contributing writer for FanBolt.com, Rachel was responsible for creating search-optimized news articles about cinema, television, and pop music.

Table of Contents

Contents

Foreword

Introduction

PART 1: Why radio?

Chapter 1 - Marketing you can afford

Chapter 2 - Building credibility

Chapter 3 - Why hosts have guests

PART 2: Finding interview opportunities

Chapter 4 - PR firms and publicists

Chapter 5 - Contacting producers vs. contacting hosts

Chapter 6 - Finding the right shows through marketplaces and lists

Chapter 7 - Finding programs using social media and search

PART 3: Getting the interview

Chapter 8 - When to use email

Chapter 9 - The advantages of snail mail

Chapter 10 - Reaching out by phone

PART 4: Creating the pitch

Chapter 11 - Basic dos and don'ts of pitch writing

Chapter 12 - Pitch-perfect emails

Chapter 13 - Piggybacking your pitch on news or events

PART 5: Pre-interview preparation

Chapter 14 - Know your host, know your audience

Chapter 15 - Respect the clock

Chapter 16 - Pre-show publicity

PART 6: How to give a great interview

Chapter 17 - Romancing the host and maintaining the flow

Chapter 18 - It's all in the stories

Chapter 19 - Promotion and cross-promotion

Chapter 20 - Nine tips to sound great

PART 7: The aftermath

Chapter 21 - The post-show carrot

Chapter 22 - How to handle the "cool-down"

Chapter 23 - Post-interview steps

Chapter 24 - The long haul

A message from the authors

About the authors

Index

Editorial Reviews

"Beach and Lewyn deliver a legitimate soup-to-nuts plan for breaking into the radio/podcast market without spending a cent. As a result, the book provides a blueprint that’s particularly apropos for small business owners or professionals willing to invest time instead of money to generate publicity. Those who heed the advice doled out by the authors should be in a position to reap the benefits."

- Kirkus

"No matter what you sell, getting PR is critical for spreading the word. Today podcasts are as important as radio and this book is the best I've seen that handles both."

- Martin Yate, author, New York Times bestseller Knock ‘em Dead: The Ultimate Job Search Guide

"Jim has given you the keys to the kingdom with this book! He breaks down the branding and booking process into easily accomplishable steps that can help almost anyone get booked on radio and podcasts. I hope my clients never see this book!"

- Wendy Guarisco, founder, Guarisco Group PR Agency

"If anybody knows about how to turn a radio show into revenue for your business, it's Jim Beach. This book shares the secrets he's learned by doing this for his own business over a decade. Pure gold."

- Jamie Turner, author, speaker, and CEO, 60SecondMarketer.com

"Jim's book is packed with nuggets on how to secure radio or podcast interviews to market your business. I've used many of his strategies in the past and they have worked well for me. I highly recommend checking it out- you'll get a very good ROI on your investment."

- Jason Treu, executive coach and #1 best-selling author, Social Wealth

From the Publisher

2018-06-29
Entrepreneur and radio broadcaster Beach (School for Startups, 2011) teams up with radio producer Lewyn to make a compelling case for gaining free exposure via the airwaves.The book begins with a useful overview of the reach of traditional radio and the growth of podcasting. They share what may be a little-known secret: "Hosts [of radio shows] are absolutely desperate for guests….Finding guests is the hardest part of radio and podcast programming, bar none." This reality, write the authors, opens up huge possibilities for anyone with expertise in a specific area to be interviewed on air. The second part of the book concentrates on finding interview opportunities, including a valuable list of sources for identifying and contacting show producers. Next up are sections on tactics for getting the interview and how to create a sales pitch—with a very helpful list of "The 10 commandments of a great pitch (and hook)." The last portion of the book covers preparing for the radio interview, tips for giving a successful interview (including such pointers as "animate your voice and improve intonation"), and post-interview strategies. This is a book that is meant to be consumed in 30 minutes, according to the publisher, so the content is delivered in a fast-paced, streamlined style. Chapters are short, with frequent subheads and bullets. The writing is informal and easy to read without a lot of fluff. There are no long explanations here, just suggestions and recommendations laid out in simple, straightforward language. Still, the brevity doesn't detract from the value of the information: Beach and Lewyn deliver a legitimate soup-to-nuts plan for breaking into the radio/podcast market without spending a cent. As a result, the book provides a blueprint that's particularly apropos for small-business owners or professionals willing to invest time instead of money to generate publicity. Those who heed the advice doled out by the authors should be in a position to reap the benefits.A breezy, informative guide to getting radio and podcast interviews.

Kirkus Reviews