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Overview

Freedom from Advertising by Duane C.S. Stoltzfus, S.

Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation.  Duane C. S. Stoltzfus’s Freedom from Advertising details the history of Scripps’s innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women’s right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912.

Though the Day Book’s financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.

Product Details

ISBN-13: 9780252031151
Publisher: University of Illinois Press
Publication date: 07/13/2006
Series: History of Communication Series
Edition description: 1ST
Pages: 208
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

Duane C. S. Stoltzfus is an associate professor of communication at Goshen College.

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