Delivering quality web content is an indispensable part of online marketing. Content marketing is the foundation of brand building, whether you are a freelance writer or a large corporation. Effective content marketing is much more than broadcasting information. It's just a way of getting the conversation started.
The goal of web content writers must be to address an audience directly and personally. We must be passionate about helping people acquire knowledge, solve problems, and achieve their goals. For our content to have any impact, it must deliver unique value to our readers.
"Writing Better Web Content" helps you analyze the quality in web content. It helps you establish your voice in writing, which is a critical part of creating and sustaining a brand or service. It explores ideas to help you make better connections with your audience, better optimize your articles for search engines, and better promote your hard work in social media networks.
There are certainly a lot of books written about writing better web content. The problem is that a lot of these books just give instructions and don't really go into any detail about how to apply those instructions to get better results. The authors of "Writing Better Web Content" have not only provided ideas and techniques to help you become a better freelance writer, but they have made suggestions as to how to apply these principles to make your passion for writing more enjoyable and more profitable.
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About the Author
My name is Ken Bradford and freelance writing is a world I totally enjoy. I joined the ranks of freelancers over 12 years ago and at the time wasn't quite sure what areas of freelancing should get the most of my attention. Once I learned to get the focus off me, things started to progress smoothly. I have just co-written "Writing Better Web Content" with my friend and colleague, Dr. Deborah C. Bauers, LPC. We are both committed to writing better web content and want to offer ideas and advice for every freelance writer who has the same goal. Freelance writing is just like any other worthwhile venture. It takes a lot of time, patience and commitment to become good at it. I have become more relaxed and understand that to be a good writer one must be a good storyteller. So, now I enjoy helping businesses communicate and engage a target audience. As a small business owner, I realize the frustrations in keeping a business website or blog current and relevant. As a result, I have formed by own content writing service.
Dr. Deborah Bauers is a Licensed Professional Counselor in the State of Colorado with over twenty-five years of experience in the field of mental health as a clinician, speaker, university professor and published author. Her highest degree is in the field of counseling and psychology. Her career portfolio includes a wide variety of expertise and includes triage and assessment of the severely mentally ill in the community setting and administration of lay counseling and life safety ministries within the local church. She has been in private practice since 1986. Deborah's areas of clinical expertise include marriage and family, anxiety, mood disorders, pervasive developmental disorders, self-harm and post-traumatic stress disorder. She is also a trained critical incident stress debriefer and been present during two church shootings. She has been actively involved in community disaster response on a number of occasions including the Columbine H.S. shooting and Colorado's Hayman and Waldo Canyon Fires and Black Forest fires. She is the co-founder of Threefold Cord Ministries, a non-profit that exists to strengthen marriages and families through direct intervention, education, and equipping church and para-church organizations to mobilize and minister in the aftermath of a critical incident. She is the author of "Three Questions to Heal a Marriage," a paradigm and workbook for Christian marriage. She has recently co-authored the e-book, "Freelance Blog Writing: Writing Better Web Content," with colleague and friend, Ken Bradford. . Although Deborah enjoys writing articles related to mental health and works of fiction, she is also a skilled technical writer. Her writing portfolio includes production of white papers on a variety of academic and health-related subjects. Dr. Bauers balances a busy professional life with over forty-three years of marriage. She is a loving grandmother and is purposeful about spending quality time with her children and grandchildren.