If you grew up in Fresno, California, there are people and places you will never forget: Al Radka. Christmas Tree Lane. Fulton Streetbefore it was the Fulton Mall. Harpain’s Dairy. The Sunnyside Drive-In. Dean and Don and The Breakfast Club. Gottschalks. The Tower District … and so many more parts of Old Fresno, some still with us and some long forgotten. “Fresno Growing Up: A City Comes of Age 1945-1985” is the first book to tell the story of Fresno during the times we remember, when the city was growing up fast and so were we.
“Fresno Growing Up” documents the Fresno experience and Fresno popular culture during its dramatic postwar period, when the city abruptly shifted from a small town to the fastest growing city in the United States. Surveying the businesses, restaurants, movie houses, malls, personalities, sports, bands, and fads that made Fresno fun from the forties to the eighties, “Fresno Growing Up” is a nostalgic look back at both the city’s adolescence and our own.
|Product dimensions:||8.40(w) x 10.90(h) x 0.60(d)|
About the Author
Stephen H. Provost grew up in Fresno in the 1960s and 1970s, and is now a journalist and author living on California’s Central Coast.
Key Selling Points
1. Nostalgia factor: “Fresno Growing Up” tells the history of the attractions, restaurants, bands, public events, clothing stores, and local personalities that everyone who grew up in Fresno remembers fondly. This book will have a huge appeal to anyone who enjoys revisiting the pleasures of their youth.
2. History that people remember: Most books on Fresno history cover the early pioneer years of the late 19th and early 20th centuries. “Fresno Growing Up” is the only book on the market that covers the recent postwar decades that people alive today remember.
3. Large and strong local market: Over a million people live in the Fresno metropolitan area, but Fresno is largely ignored by the national media. Fresno residents are always a strong market for books that present a positive view of their community.
4. More than just a local book: Many people who grew up in Fresno now live in other parts of California and across the country, and we anticipate that many former Fresnans will want this book.
Most Helpful Customer Reviews
This book reads like a beloved grandfather talking to his grandkids around a campfire. As I read it, I kept nodding and chuckling at everything I remembered. If you grew up in Fresno, you must read this book.