From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!

From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!



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From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book! by Penny Sansevieri

Go from manuscript to finished book in ninety days-or less! Get Published Today! explores a new publishing trend that is taking the literary world by storm. Let this step-by-step guide help you go from manuscript to book, lightening fast!

Product Details

ISBN-13: 9781600370854
Publisher: Morgan James Publishing
Publication date: 08/31/2006
Pages: 339
Product dimensions: 5.56(w) x 8.50(h) x 0.89(d)

About the Author

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour?, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market.

Poynter is the author of more than 75 books. His book-publishing seminars have been featured on CNN.

Table of Contents

Contents     vii
Acknowledgments     xiii
Disclaimer     xv
Foreword     xvii
Introduction     xix
Introduction to Book Marketing     1
Becoming a Marketing Guru     3
Creating Your Unique Marketing Campaign     5
Different Ways to Market Your Book     7
Seven Secrets of Writing a Book That Sells     9
Who's Your Market?     13
Never (ever) Sell Your Book     19
Smart Budgeting     23
Winning the Nome Game     27
Writer's Conferences     31
Your Publication Date     37
Know Your Category     39
Creating an Exceptional Press Kit     43
Becoming an Expert     45
Media Kits     49
Interview questions     51
Tip sheet     55
Author Bio; It's All About You     57
Press Release Savvy     61
Expert Sheets     69
Postcards     71
Story of a Bestseller; The Power of a Postcard     73
Book Reviews     75
Let's Review     77
Niche reviews     99
More Directories andAlternative Review Sources     100
Mock Reviews     102
Following Up     103
A Final Word on Reviews     104
Outside the Book Marketing Strategies     105
Thinking Outside the Bookstore Box!     107
Book Clubs     113
Alternative Book Clubs     117
Local Book Clubs     118
Courting Special Sales     123
Getting Your Book on QVC     127
Getting Into Catalogs     131
Online Catalog Directories     133
Major Catalog Companies     134
Celebrity Endorsements     137
Spin-off Products: Creating More Sales Options for Your Book     141
The Media     145
Cracking The Code     147
Pitching Your Story Idea     149
Timing Your Pitch     154
Following Up     160
Your Pitching Script     161
Happy Holidays; Leveraging the Holidays to Your Advantage     162
Seven Media Myths that will Kill Your Campaign!     165
Crafting Your Elevator Pitch     169
When Old News is Good News     171
Are You Ready When the Media Calls?     175
Fatal PR: Mistakes Authors Make on Their Campaigns     179
C-Span     183
The Morning Shows     185
The Art of the Morning Show Pitch     186
The Today Show     188
Good Morning America     189
The Early Show     190
Do's and Don'ts for Pitching the Morning Shows     191
Getting On Oprah     193
Contacting The Associated Press     199
Syndicate Yourself     205
Radio, Reaching For The Masses     211
Tips for a Successful Radio Interview     214
Make Every Interview Count     216
How to get on radio tomorrow     217
National Public Radio     223
Serious Satellite Radio     235
Media Training Magic     249
Buzz, Bragging Rights, Book Signings, and More     253
Speak Up!     255
Building the Buzz     259
Bragging Rights     263
Book Signings     265
The Buddy System     267
No Sitting On The Job     267
Go See What the Competition is Doing     268
Be Unique!     269
Stuff To Do Before Your Book Signing     269
Things To Bring To Your Book Signing      270
During Your Signing     272
What To Do After Your Book Signing     272
A Few Final Notes on Book Signings     272
Book Tours     277
Timing is everything     280
A Few Final Marketing Strategies     281
Networking Gold     283
The Credibility Factor     287
Book a Re-Launch!     291
How to Land your Book on a Bestseller List!     293
Publicity from Thirty-Thousand Feet     297
Making the Most of     301
One Minute Marketing     305
A Marketing Timeline     309
A World of Thanks     313
A Few Final Words     315
Resource Guide     317
Books     319
Helpful Web Sites     321
Author Event Promotion     321
Writing & Publishing Organizations     322
Online Newsletters & E-mail Newsgroups     323
Publicity, Resources & Promotion     325
Media, Media, Media     327
News Sites     328
Publishing Info, Trends and Updates     328
Research, Statistical, and Legalese Related Sites     329
Afterword     331
Index      335

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From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book! 5 out of 5 based on 0 ratings. 3 reviews.
JulianaMae More than 1 year ago
I'm not big on reading marketing stuff, partly because it's boring and I'd rather be doing something else, and partly because I feel like most stuff just repeats the same general things you should do. They don't get too specific. Which is why I was so surprised to find all this good information in this book! Definitely want to try some of these tools and definitely want to read more by the author!
YvonnePerry More than 1 year ago
This is the most helpful and comprehensive book on how to market a book. I learned so much from Penny and recommend her book to all my writing students who are seeking publication. These days the author is responsible for marketing her book and it is worthwhile to know what you are doing in order to get the most from your publicity dollars. I've marked, highlighted and dog-earred this book and I continually come back to it as a reference manual as I am publicizing my book RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. With the advice in this book I was able to put together a marketing plan for pre-publication that my publisher is very pleased with.
Guest More than 1 year ago
Penny Sansevieri is a successful writer for a good reason: not only does she possess the ability to communicate in a very logical and straight forward way, she has the ability to lock on to our attention and hold us there until she completes her spiel! That fact alone should make everyone who is in the writing business pay attention to this very fine resource book. Sansevieri begins with the assumption that the reader has completed a book and is ready for the world to know about it. Yes, she is a marketing expert (one of the best) but she is more than that: she is a mentor who knows the vulnerabilities and insecurities of writers and better yet, she knows how to deal with them. In a very orderly manner she offers sound advice on how and when and at what pace to present books to the media, to book clubs, to reading groups, to the people who create the all important 'buzz' about the new book, to potential reviewers and blog writers, and how to land readings in bookstores and the etiquette and management of those readings as sales opportunities. Scattered throughout this invaluable book are names, addresses, and rules for contacting all manner of people and resources that will save the new authors without agents hours of time and frustration. She has innumerable gimmicks for publicity (postcards and bookmarks with an image of the book's cover, audience-directed PR lines, etc) and she freely gives of her experience and advice as to what works and what doesn't and where to place the emphasis on the longterm marketing of the author's product. This is not just a yellow pages for authors - far from it. This excellent book is one to keep stuffed in your book bag to remind you at every encounter in the panoply of promotional experiences just how to psych and prepare yourself for the myriad opportunities to have a great time selling your book. Addendum: Penny Sansevieri has sent out to Reviewers (a technique she wisely explains within her book) a promo packet that is one of the best to arrive in this reader's mailbox - colorful, succinct, backup materials, and a warm letter from the author thanking the potential reviewer for taking the time to consider her proposal. THAT makes for a terrific date with Penny! Grady Harp