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From Brighton Beach to Madison Avenue

From Brighton Beach to Madison Avenue

by David C. Wiener

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Overview

Unlike any accountant most people ever meet, David C. Wiener rose from humble beginnings in a Jewish neighborhood of Brighton Beach, to the heights of accounting success by carving out a niche in the advertising industry in midtown Manhattan. He moved from accounting to financial assessment to negotiating deals with an ever widening array of companies. His uncanny ability to size up in an instant a situation on all levels—not only financial and economic, but all aspects related to it—his disarming sense of humor, and his no-nonsense approach make him the perfect deal maker. This book lifts the curtain on the stage of advertising agencies from the 1970s to the present and shares life lessons on how to succeed in business and in life.

Product Details

ISBN-13: 9781635765724
Publisher: Radius Book Group
Publication date: 08/08/2018
Sold by: Barnes & Noble
Format: NOOK Book
File size: 5 MB

About the Author

Born 1947.  Married, three children, three grandchildren.  Resides in Rumson, New Jersey.  Graduated Brooklyn College, New York, New York, B.S. in Accounting.  Mr. Wiener is a Certified Public Accountant and is licensed in the States of New Jersey and New York.  Mr. Wiener was the principal of his own firm from 1975 to 1997 and was the principal of the David C. Wiener and Company Division of CohnReznick LLP until October 31, 2014.  He is now Managing Member of David Wiener and Company LLC, an affiliate of EisnerAmper LLP.  This diversified accounting and consulting practice encompasses all aspects of public accounting, and specializes in advertising agencies and other communications companies.  He is further involved in related matters of M&A, finance and business development, tax and estate planning, business negotiations, executive compensation matters, litigation settlements, and business and management advisory services.

Mr. Wiener was a director of Chiat/Day inc. Advertising before the 1995 sale to Omnicom.  He has represented or represents, in various capacities, over 200 marketing services companies, including Deutsch, Goodby Silverstein&Partners, Kirshenbaum&Bond, Fallon, Mercury Public Affairs, Ammirati and Puris, 72andSunny, Crispin Porter, Carmichael Lynch and Marina Maher Communications.

Mr. Wiener also serves on the Leadership Council of The American Committee for The Weizmann Institute of Science and is a founder and director of The Benjamin Wiener Foundation.  He was also the recipient of the 2009 Ellen Glesby Cohen Leadership Award from The Lymphoma Research Foundation.

Table of Contents

Acknowledgments xv

1 Trade Mission to Moscow 1

2 Brighton Beach 8

3 Abraham Lincoln High School and Brooklyn College 16

4 Halpern, Goldstein & Company 24

5 My Early Career 27

6 Out on My Own 33

7 On Fifth Avenue 36

8 Jay Chiat 40

9 Martin Puris 50

10 Jerry, Andy, and the Gang 53

11 On Firing and Being Fired and Other Experiences 56

12 Ode to the Advertising and Marketing Communications Industry 59

13 Let the Dance Begin: A Deal Primer for Sellers 63

14 Nine Steps to a Better Deal 71

15 The Anatomy of a Hypothetical M&A Transaction in Bullet Point Format 74

16 Working with Lawyers-Some Good, Some Not So Good 82

17 I'm Not Your Typical Accountant 88

18 The Virtuous Circle 96

19 How to Stop Ad Execs from Banging the Back of Your Chair at the Four Seasons 99

20 Meeting Bill Russell and Other Big Names 103

21 People Are Irrational 111

22 Fight, Flee-or Laugh 115

23 No Jerks Allowed: David's Rules for Business, Management, and the Rest of Life 119

24 Around the Office, Over the Years 125

25 This Message Is Brought to You by Our Sponsors 129

26 My Family 138

27 Yeah? Says Who? 143

Appendix A My Favorites 149

Appendix B David Wieners Negotiation Rules 150

Appendix C Questions You Should Ask Your Potential M&A Advisor 152

Appendix D Experiences in Business 154

About the Author 187

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