From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King": The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach "impossible" dreams while having plenty of laughs along the way!
|Publisher:||New Win Publishing, Incorporated|
|Product dimensions:||6.31(w) x 9.06(h) x 0.70(d)|
About the Author
Most Helpful Customer Reviews
What I loved about this book was how Bell used his story to show core business principles. These are principles that have an impact on all entrepreneurs. I've read a lot of business biographies and this is definitely in the top 5.
Robert Bell's story is well told and compelling! If you want to understand how a great idea and a little hutzpah...OK, a lot of hutzpah!....can make or break a business, buy and read this book! Highly recommended!