Table of Contents
TABLE OF CONTENTS PART ONE: MY JOURNEY Introduction 6 1. It All Started With A Phone Call 10 2. Behind The Scenes With An NFL Agent: My First Season 21 PART TWO: ANALYZING DIFFERENT ROLES IN THE SPORTS INDUSTRY 3. General Counsel: The Evolving Role Of Attorneys In Sports 32 Alec Scheiner, former SVP & General Counsel, Dallas Cowboys 4. Chief Operating Officer: Generating Revenue And Beyond 45 Andy Dolich, former Chief Operating Officer, San Francisco 49ers 5. Assistant General Manager: Onward And Upward 58 Kevin Abrams, Assistant General Manager, New York Giants 6. NFL Scout: Evaluating Talent At The Highest Level 71 Ethan Waugh, Senior Personnel Assistant, San Francisco 49ers 7. Chief Executive Officer: Ground Floor To The Penthouse 83 Derrick Hall, President & CEO, Arizona Diamondbacks 8. Sports Marketer: Sponsorships, Innovation, And Fan Engagement 97 Brian Gainor, VP of Innovation, Property Consulting Group 9. General Manager: Running The Show 111 Howie Roseman, former General Manager, Philadelphia Eagles 10. Executive Director Of A Players Union: The Players' Voice 122 DeMaurice Smith, Executive Director, NFL Players Association 11. Sports Agent: The Art Of Managing High Profile Athletes 135 Jim Steiner, former Certified NFL Agent 12. Sports Psychology: The Mental Aspect Of The Game 153 Jason Selk, former Director of Sports Psychology, St. Louis Cardinals 13. Internships: The NFL's Most Storied Internship Program 163 Charley Casserly, former General Manager, Washington Redskins PART THREE: MY ASSESS, DEVELOP, IMPLEMENT APPROACH TO NETWORKING AND YOUR NETWORKING PLAN 14. Assess: Self-Awareness Through Self-Reflection 186 15. Develop: Constructing Your Own Networking Plan 198 16. Implement: Stay Your Course And Don't Look Back 212 Conclusion 224 Acknowledgements 226