Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics.
Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding.
The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area.
Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
|Product dimensions:||8.70(w) x 11.00(h) x 1.00(d)|
|Age Range:||14 - 18 Years|
About the Author
Sherry J. Roberts has been teaching for over 25 years. She taught 14 of those years as a business education teacher at the secondary level. Dr. Roberts currently teaches Business Communication at Middle Tennessee State University in the Jennings A. Jones College of Business. With a research focus of online communications, Dr. Roberts has published in several professional journals. Her presentations include international, national, regional, and state levels on the subjects of instructional technology, personal finance, communication, and business education. Dr. Roberts served as the 2010 Southern Business Education Association president. In 2004, she received the Arkansas Business Education Association Teacher Educator of the Year and in 2009 the SBEA Collegiate Teacher of the Year. Dr. Roberts was named the 2010-2011 Bridgestone/Firestone Distinguished Assistant Professor for the Jennings A. Jones College of Business at Middle Tennessee State University.