Fundamentals of Copy and Layout

Fundamentals of Copy and Layout

by Albert C. Book, C. Dennis Schick


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Product Details

ISBN-13: 9780844230221
Publisher: NTC Publishing Group
Publication date: 01/11/1997
Edition description: REV
Pages: 288
Product dimensions: 8.80(w) x 11.31(h) x 1.00(d)

Table of Contents

Part I: Creative Philosophies Part II: Copy * Researching the Ad * Preparing to Write * Writing the Ad * The Headline * Copyediting * Copyfitting Part III: Layout * Elements * Materials * Illustrations * Organization of the Ad * Typography * The Finished Product Part IV: Print Media * Newspapers * Classified * Consumer Magazines * Business Publications * Direct Mail * Out-of-Home Media * Promotional Products/Specialty Advertising * Yellow Pages Advertising Part V: Broadcast and Interactive Media * Radio * Television * Internet Advertising Part VI: Cases * Honda Passport * MPR Teltech * Vancouver Symphony Orchestra * White Spot Restaurants * Texas Fireframe Grate * Sidles Auto Sun Shades

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