The Fundamentals of Fashion Design

The Fundamentals of Fashion Design

by Richard Sorger, Jenny Udale

Paperback(3rd ed.)

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The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

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Product Details

ISBN-13: 9781474270007
Publisher: Bloomsbury Academic
Publication date: 10/05/2017
Series: Fundamentals
Edition description: 3rd ed.
Pages: 216
Product dimensions: 7.80(w) x 8.90(h) x 0.70(d)

About the Author

Richard Sorger is Associate Professor and Course Leader for MA Fashion at Kingston University, UK. He has taught at all levels of fashion education at institutions such as Middlesex University and London College of Fashion. From 2006 to 2011 he designed for his eponymous label and his clothes have been worn by Courtney Love, Florence Welch and Miley Cyrus.

Jenny Udale lectures in fashion textiles at the Open College of the Arts, UK and has previously taught at Middlesex University and Ravensbourbane College. She is a freelance textile and womenswear designer and her textiles have been stocked in Liberty's and Selfridges.

Table of Contents


1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises

2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises

3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises

4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises

5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises

Further resources
Picture credits
Acknowledgements and credits

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