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Fundamentals of International Business available in Paperback
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and reader-friendly features make this an affordable and manageable choice.
|Edition description:||WESSEX INC|
Table of Contents
PART I. GLOBALIZATION.
Part II. GLOBALIZATION DRIVERS.
3.Global Trade Environment.
4.Politics and Laws.
Part III. GLOBAL TRADE AND INVESTMENT.
6.Trade and Investment Theory.
7.The International Economic Activity of the Nation.
Part IV. GLOBAL FINANCE.
8.Foreign Exchange and Global Financial Markets.
9.Global Financial Management.
Part V. GLOBAL OPERATIONS.
10.Exporting and Global Expansion.
12.Global Supply Chain.
Part VI. THE FUTURE.