Fundamentals of Media Effects / Edition 1 available in Paperback
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.
Table of Contents
Section 1: Overview, History, and Key ConceptsChapter 1: Understanding Media EffectsChapter 2: Media Effects in Historical PerspectiveChapter 3: History of the Formal Study of Media Effects
Section 2: Theory and Knowledge in Key Areas of Media Effects ResearchChapter 4: Social Cognitive TheoryChapter 5: Priming EffectsChapter 6: CultivationChapter 7: Diffusion of InnovationChapter 8: Uses and GratificationsChapter 9: Agenda SettingChapter 10: Effects of Media ViolenceChapter 11: PersuasionChapter 12: Media Effects from Sexually Explicit ContentChapter 13: Reactions to Disturbing or Frightening Media ContentChapter 14: Effects of Media EntertainmentChapter 15: Media Effects on HealthChapter 16: Mass-mediated Political Communication EffectsChapter 17: New Media TechnologiesChapter 18: Effects of Minority Portrayals in MediaChapter 19: Effects of Media Context on Responses to AdvertisingChapter 20: Communication Campaign Effects