Fundamentals of Media Effects / Edition 1

Fundamentals of Media Effects / Edition 1

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McGraw-Hill Companies, The


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Fundamentals of Media Effects / Edition 1

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Product Details

ISBN-13: 9780072435764
Publisher: McGraw-Hill Companies, The
Publication date: 09/13/2001
Series: Mass Communication and Journalism Series
Edition description: 1ST
Pages: 402
Product dimensions: 7.40(w) x 9.00(h) x 0.60(d)

Table of Contents

Section 1: Overview, History, and Key Concepts

Chapter 1: Understanding Media Effects

Chapter 2: Media Effects in Historical Perspective

Chapter 3: History of the Formal Study of Media Effects
Section 2: Theory and Knowledge in Key Areas of Media Effects Research

Chapter 4: Social Cognitive Theory

Chapter 5: Priming Effects

Chapter 6: Cultivation

Chapter 7: Diffusion of Innovation

Chapter 8: Uses and Gratifications

Chapter 9: Agenda Setting

Chapter 10: Effects of Media Violence

Chapter 11: Persuasion

Chapter 12: Media Effects from Sexually Explicit Content

Chapter 13: Reactions to Disturbing or Frightening Media Content

Chapter 14: Effects of Media Entertainment

Chapter 15: Media Effects on Health

Chapter 16: Mass-mediated Political Communication Effects

Chapter 17: New Media Technologies

Chapter 18: Effects of Minority Portrayals in Media

Chapter 19: Effects of Media Context on Responses to Advertising

Chapter 20: Communication Campaign Effects

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