ISBN-10:
0763746665
ISBN-13:
9780763746667
Pub. Date:
12/18/2008
Publisher:
Jones & Bartlett Learning
Fundraising Basics: A Complete Guide / Edition 3

Fundraising Basics: A Complete Guide / Edition 3

by Barbara L. Ciconte, Jeanne Jacob

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Product Details

ISBN-13: 9780763746667
Publisher: Jones & Bartlett Learning
Publication date: 12/18/2008
Edition description: 3E
Pages: 602
Sales rank: 278,705
Product dimensions: 8.50(w) x 10.80(h) x 1.40(d)

About the Author


Senior Vice President Of Consulting Services, Donor Strategies, Inc.


Executive Director, Goodwin House Foundation

Table of Contents


Chapter1 Ensuring the Future of Philanthropy--An American Tradition--Through Accountability and Ethical Fundraising
Chapter2 The Many Roles of Board, Staff, and Volunteers in Fundraising
Chapter3 Building a Professional Development Operation
Chapter4 Your Fundraising Database--A Tool for Success
Chapter5 Developing and Evaluating Your Fundraising Plan
Chapter6 Building Relationships for Your Organization through Annual Giving
Chapter7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base
Chapter8 Prospect Research
Chapter9 The Use of Personal Solicitation in Major Gift Fundraising
Chapter10 Corporate Fundraising
Chapter11 Raising Money from Foundations
Chapter12 Special Events - The Fun in Fundraising
Chapter13 Fundraising Communications - Electronic and Print
Chapter14 Capital Campaigns
Chapter15 The Basics of Planned Giving
Chapter16 Association Foundation Fundraising
Chapter17 Fundraising with Chapters or Affiliates
Chapter18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs
Chapter19 Fundraising as a Career
Appendix Compliance with Fundraising Laws and Regulations

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