Fundraising Basics: A Complete Guide / Edition 3 available in Paperback
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
|Publisher:||Jones & Bartlett Learning|
|Product dimensions:||8.50(w) x 10.80(h) x 1.40(d)|
About the Author
Senior Vice President Of Consulting Services, Donor Strategies, Inc.
Executive Director, Goodwin House Foundation
Table of Contents
Chapter1 Ensuring the Future of Philanthropy--An American Tradition--Through Accountability and Ethical Fundraising Chapter2 The Many Roles of Board, Staff, and Volunteers in Fundraising Chapter3 Building a Professional Development Operation Chapter4 Your Fundraising Database--A Tool for Success Chapter5 Developing and Evaluating Your Fundraising Plan Chapter6 Building Relationships for Your Organization through Annual Giving Chapter7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base Chapter8 Prospect Research Chapter9 The Use of Personal Solicitation in Major Gift Fundraising Chapter10 Corporate Fundraising Chapter11 Raising Money from Foundations Chapter12 Special Events - The Fun in Fundraising Chapter13 Fundraising Communications - Electronic and Print Chapter14 Capital Campaigns Chapter15 The Basics of Planned Giving Chapter16 Association Foundation Fundraising Chapter17 Fundraising with Chapters or Affiliates Chapter18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs Chapter19 Fundraising as a Career Appendix Compliance with Fundraising Laws and Regulations