Future Marketing reveals the most important marketing trend for the new millennium: targeting specific generational segments through media most acceptable to each of those segments. Customization is the name of the game. This book explores this convergence of consumer information with powerful new marketing tools and reveals what marketers need to know to reach seniors, boomers, and generations X and Y effectively.
Most Helpful Customer Reviews
After reading this book, I found that it is very useful. As it told me different ages customers need different things such as seniors, boomers, generation X and Y. It helps me think thoroughly about how to communicate with these different kinds of customers. As technology and internet are very important now, from the book, it teaches us how to integrate internet and technology in our marketing. There are also many successful cases introduced in the book, and Barne & Noble is one of the cases.