Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

Paperback(First Edition)

$17.69 $19.99 Save 12% Current price is $17.69, Original price is $19.99. You Save 12%.
Eligible for FREE SHIPPING
  • Get it by Friday, September 29 , Order now and choose Expedited Delivery during checkout.

Overview

Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today by Marian Salzman, Ira Matathia, Ann O'Reilly

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around "übersexuals" and "metrosexuals"—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

Product Details

ISBN-13: 9781403975485
Publisher: St. Martin's Press
Publication date: 09/17/2006
Edition description: First Edition
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.58(d)

About the Author

MARIAN SALZMAN is one of the world's leading trendspotters and executive vice-president of JWT. IRA MATATHIA is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira's bestselling business book Next: Trends for the Near Future, was published in twelve languages. ANN O'REILLY is editorial director of Euro RSCG Worldwide's S.T.A.R. group, overseeing the product offerings of the agency's strategic trendspotting and research initiative.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews