A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.
|Publisher:||Palgrave Macmillan US|
|Edition description:||1st ed. 2007|
|Product dimensions:||6.10(w) x 9.25(h) x (d)|
About the Author
E.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. He joined PROS in 1997 as Vice President following almost ten years as a university professor. Together with his international team of advanced degree recipients in Economics, Industrial Engineering, Operations Research, and Statistics, he has worked with senior executives at numerous leading companies on their pricing problems. Andy is founding president of the INFORMS Section on Revenue Management and Pricing. He has over 25 scholarly publications to his credit along with many popular articles on technical topics. His research has been funded with grants from agencies including the National Science Foundation and the Federal Aviation Administration. He received his A.B. with Honors from Oberlin College with majors in Mathematics and Economics in 1981, and his Ph.D. in Operations Research from the Massachusetts Institute of Technology in 1987.
Table of ContentsA Revolution in the Making Method or Madness? The Computer Did It How It All Works When Passengers Collide Hold Me, Darlin' Upon Arrival: Hotels, Rental Cars, Cruise Ships, and More The Just Price The Scientists The State of Pricing Pricing's Many Faces The Coming Revolution