ISBN-10:
0521424046
ISBN-13:
9780521424042
Pub. Date:
02/28/1992
Publisher:
Cambridge University Press
The Future of the Mass Audience / Edition 1

The Future of the Mass Audience / Edition 1

by W. Russell Neuman

Paperback

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Product Details

ISBN-13: 9780521424042
Publisher: Cambridge University Press
Publication date: 02/28/1992
Edition description: New Edition
Pages: 218
Product dimensions: 6.14(w) x 9.21(h) x 0.51(d)

Table of Contents

Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography.

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