Pub. Date:
Taylor & Francis
Future Radio Programming Strategies / Edition 2

Future Radio Programming Strategies / Edition 2

by David MacFarland, Macfarland


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Product Details

ISBN-13: 9780805821062
Publisher: Taylor & Francis
Publication date: 07/28/1997
Series: Routledge Communication Series
Edition description: REV
Pages: 288
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

Table of Contents

Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Formats: Developmental History, Audience, Differentiation, and Recent Trends. Format Innovation and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. Choosing Radio Music -- Today. Choosing Radio Music Tomorrow -- By "How It Makes You Feel." The Components of a Mood-Evoking Music Progression. Factors in MOST -- Mood-Oriented Selection Testing. Factors in MEMO -- Mood-Evoking Music Order. Toward MERIT.

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