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Futureproof: How To Get Your Business Ready For The Next Disruption

Futureproof: How To Get Your Business Ready For The Next Disruption

by Minter Dial, Caleb Storkey


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Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next?

Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.

For each of the Forces, you'll discover:

• What is it and why is it disruptive?

• What do you need to know now?

• What do you need to do next?


"The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!"

Brian Solis, best-selling author, award-winning digital analyst, futurist and human

"This is a book that challenged me and made me think at every turn. It disrupted my mind!"

Mark Schaefer, consultant, speaker and author of KNOWN

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Product Details

ISBN-13: 9781292186399
Publisher: Pearson Education
Publication date: 09/07/2017
Pages: 328
Sales rank: 1,006,285
Product dimensions: 5.30(w) x 8.40(h) x 0.90(d)

About the Author

Minter Dial is an international professional speaker and recognised expert on branding, new tech and digital strategy. President and founder of The Myndset Company, the list of blue-chip clients with which he works includes Orange, Kering Group, Remy Cointreau, Samsung, Credit Agricole, LVMH, L'Oreal, Total, Publicis and Tencent. Previously, Minter led a 16-year career with L’Oréal, including running Redken worldwide, MD of the Canadian professional subsidiary and, in his last post, as a member of the worldwide Executive Committee for the professional division.

Caleb Storkey is a seasoned entrepreneur, consultant and recognised expert in innovation and marketing. Founder and CEO of Storkey Media, an integrated marketing agency, Caleb works internationally with a wide-ranging client base from blue-chip companies to highly disruptive and fast growth tech start-ups. A passionate and dynamic speaker and communicator, Caleb works in the cross section between business growth, human emotions and technological advancement.

Table of Contents

About the authors xv

Authors' acknowledgements xvii

Publisher's acknowledgements xx

Introduction: Getting ready for disruption xxi

Part 1 The mindsets

1 Meaningfulness 3

2 Responsibility 24

3 Collaboration 42

Part 2 The forces

1 The web 61

2 The smartphone 82

3 The cloud 97

4 Security 114

5 Internet of things(IoT) 129

6 Artificial intelligence (AI) 144

7 Big data analytics 164

8 Blockchain and cryptocurrencies 181

9 3D printing 193

10 Energy storage 206

11 Self/assisted driving 220

12 Genomics 235

Conclusion 249

Notes 254

Index 273

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