Gambling on Granola: Unexpected Gifts on the Path of Entrepreneurship

Gambling on Granola: Unexpected Gifts on the Path of Entrepreneurship

by Fiona Maria Simon


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In Gambling on Granola: Unexpected Gifts on the Path of Entrepreneurship, Simon shares a tale that is uplifting and inspiring but also raw and honest. This is a business memoir but also a love story–the love of her work, of a journey in uncharted waters, of the products and company she created, and of the creative challenge of following her dream

We see her growth and healing over fifteen years, as mistakes, weaknesses, and naiveté evolve into resilience, resolve, and inspiration. For Fiona Simon, it started out as all new businesses do–with an idea. But her world quickly became more complex as she fought to establish an organic granola company, develop new product lines, build a successful business, forge personal relations that worked in a competitive business environment, and hold onto her deepest values–all while raising her daughter, Natalie as a single mom.

Product Details

ISBN-13: 9781938288920
Publisher: Terra Nova Books
Publication date: 01/01/2018
Pages: 210
Product dimensions: 5.50(w) x 8.40(h) x 0.60(d)

About the Author

Fiona Simon is a former journalist, travel writer, editor, and communications director of the Boulder, CO, Chamber of Commerce. She is passionate about developing healthy food products, writing, traveling the world, and inspiring and empowering others with her story. Lured by the adventures of entrepreneurship, she launched her own organic granola company and led it to success despite having no business background and simultaneously juggling the demands of being a single mom. Her book is a story of challenges, hardships, and triumphs, both personal and professional.

Table of Contents

1 Lives Divided 1

2 Old Recipe, New Beginnings 11

3 Farmers Market: A Fresh Adventure 29

4 Having Fun with Taglines 39

5 Whole Foods: The Serendipity Aisle 43

6 A Bar Is Born 51

7 Tale of a Tooth 65

8 The Moose Who Ate Moosely 71

9 Adventures in Co-Packing 77

10 To Grow or Not to Grow? 83

11 Hippie Granola: Bags to Boxes 89

12 Factory Fiascos 109

13 Roo the Subaru 115

14 A Bank Not to Bank On 129

15 Expansion and Contraction 137

16 When Less Can Be More 141

17 The Recession Survival Kit 153

18 The Decision to Sell 163

19 Challenging Transitions 171

20 New Inspirations 177

21 Defining Success 183

22 Finding Forgiveness 191

A Sincere Thank You 199

About the Author 201

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