Game Face, The Media Training Playbook: 19 Cautionary Tales

Game Face, The Media Training Playbook: 19 Cautionary Tales

by Bodine Williams

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Overview

Game Face, The Media Training Playbook: 19 Cautionary Tales by Bodine Williams

IN SCHOOL WE'RE TAUGHT THE WRITTEN WORD; IN LIFE IT'S WHAT WE SAY THAT MATTERS - ESPECIALLY DURING MEDIA INTERVIEWS!



Game Face pushes the playback button on 19 real media interviews to illustrate the verbal skills, techniques, and tactics you'll need to master any interview. It's the ultimate guide for any high-stakes Q & A--from a media or job interview to a public hearing.



On-the-record interviews create defining moments, either igniting careers or extinguishing them. Along with verbal skills, interviews reveal character. In Game Face, media-training techniques are linked to conduct that guide behaviour.



Each chapter tells the story of a celebrated media encounter, the players, the fallout, and the lessons learned. Game Face puts you in the hot seat alongside the subjects, contrasting what they said with what they should have said. The first ever rules of conduct were inspired by the gaffes and verbal lapses of hundreds of subjects from the past and present.



The ability to deftly respond to questions is a vital skill and the essence of your self-presentation--or your self-preservation in a crisis. Williams delivers an insightful and engaging media-coaching experience for performing your best in every interview situation

Product Details

ISBN-13: 9780990886129
Publisher: Q&A Books
Publication date: 05/16/2016
Pages: 226
Product dimensions: 5.70(w) x 8.10(h) x 0.70(d)

About the Author

Bodine Williams is a media trainer and coach who specializes in crisis communication, issues management, and media interview training. She was an on-air reporter for Global, NBC, and CTV television networks. Bodine is the former spokesperson and communication lead for the International Federation of Red Cross and Red Crescent Societies, as well as the International AIDS Vaccine Initiative. Game Face was inspired by her work as a senior advisor and media trainer in the New York City offices of Hill & Knowlton and Burson-Marsteller.

Table of Contents

Introduction Rule 1: Remember, Talk Is Autobiographical: The Lord of Language: Oscar Wilde Rule 2: Know Your Story: A Lonesome Cowboy: Henry Kissinger Rule 3: Consider the Audience: Down to Our Last Home: Linda Lay Rule 4: Don't Presume You'll Rise to the Occasion: The Day Reagan Was Shot: Alexander Haig, Jr. Rule 5: Don't Overreach in Your Speech: The Slipper Room: Jeffrey Dachis and Craig Kanarick Rule 6: Interviews Are Not the Time for Original Thinking: From Plains to Playboy: Jimmy Carter Rule 7: Beware the "Innocent" Question: The Prince of Ambivalence: Edward Kennedy Rule 8: Always Concede the Obvious: Foolish Innocent or Cagey Monster?: Gary Condit Rule 9: Assume the Truth Will Come Out: Keeping Oprah Awake at Night: James Frey Rule 10: Cultivate the Editor in Your Head: Listening to What's Being Heard: Mel Lastman Rule 11: Respond Even If You Can't Answer: The Maid of Orleans: Joan of Arc Rule 12: Never Repeat "Negative" Language: My Edward Is Not Gay: Sophie Rhys-Jones Rule 13: Don't Be Seduced by the Attention: A Passion for Publicity: Thomas Penfield Jackson Rule 14: Never Speak Ill of the Competition: Literary Ladies: Mary McCarthy and Lillian Hellman Rule 15: Don't Confuse Talking with Communicating: Lost in the Green Room: William Ginsburg Rule 16: Avoid the "Diminished Capacity" Apologia: The Twinkie Defense: Mel Gibson Rule 17: Resist Self-Labeling: The Supermodel's Minimum Wage: Linda Evangelista Rule 18: Know When to Get Personal: The Iceman: Michael Dukakis Rule 19: Be Consistent, Be Yourself: The Master Class: Ellen DeGeneres Acknowledgements Index

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Game Face, The Media Training Playbook: 19 Cautionary Tales 5 out of 5 based on 0 ratings. 1 reviews.
JML More than 1 year ago
Game Face is a well written, brilliantly-researched book on speaking well from the interview chair. Each chapter is a stand-alone critique of a famous interview (think lapses, blunders, gaffes, stupidities), and what the 19 rules of conduct linked to verbal skills and tactics can teach us. If you're a media junkie or language hound, you'll love this book. It's the best media training guide I have found; a must read for anyone facing a Q & A.