Uh-oh, it looks like your Internet Explorer is out of date.
For a better shopping experience, please upgrade now.

Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity
210Overview
In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics, and business—between the Geeks, the Nerds, and the Suits. This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.
Product Details
ISBN-13: | 9780692897393 |
---|---|
Publisher: | Elicit LLC |
Publication date: | 06/01/2017 |
Pages: | 210 |
Product dimensions: | 5.98(w) x 9.02(h) x 0.57(d) |
Table of Contents
THE DIRTBAG
- THE ORIGIN STORY
- SHARING OUR SECRETS
- GEEK, NERD, SUIT
- GEEK + NERD + SUIT
- PRACTICE DATING YOUR CUSTOMERS
- NICE TO MEET YOU AGAIN, AGAIN
- I CAN’T PROVE VALUE WITHOUT INVESTING FIRST
- HELP, I’M DROWNING IN DATA
- WE DON’T NEED DATA BECAUSE OUR PRODUCTS ARE AMAZING
- AVERAGES ARE EVIL
- YOU ARE NOT YOUR CUSTOMER
- THE CUSTOMER FOUNDATION WILL END YOUR DATA WOES
- THE FUNNEL TO NOWHERE
- HELLO, WE’D LIKE TO REMIND YOU THAT WE SEND EMAILS
- TEST AND LEARN SHOULDN’T HURT
- LET’S GET PERSONAL
- MARKETING IS JUST THE INVITATION TO THE PARTY
- LOYALTY IS NOT A PROGRAM
- LET’S FOCUS ON THESE 19 THINGS
- OSCAR DIGGS