Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity

by Chuck Densinger, Brooke Niemiec, Mason Thelen

Overview

In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics, and business—between the Geeks, the Nerds, and the Suits. This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.

Product Details

ISBN-13:	9780692897393
Publisher:	Elicit LLC
Publication date:	06/01/2017
Pages:	210
Product dimensions:	5.98(w) x 9.02(h) x 0.57(d)

Table of Contents

THE DIRTBAG

1. THE ORIGIN STORY
2. SHARING OUR SECRETS
3. GEEK, NERD, SUIT
4. GEEK + NERD + SUIT
5. PRACTICE DATING YOUR CUSTOMERS
6. NICE TO MEET YOU AGAIN, AGAIN
7. I CAN’T PROVE VALUE WITHOUT INVESTING FIRST
8. HELP, I’M DROWNING IN DATA
9. WE DON’T NEED DATA BECAUSE OUR PRODUCTS ARE AMAZING
10. AVERAGES ARE EVIL
11. YOU ARE NOT YOUR CUSTOMER
12. THE CUSTOMER FOUNDATION WILL END YOUR DATA WOES
13. THE FUNNEL TO NOWHERE
14. HELLO, WE’D LIKE TO REMIND YOU THAT WE SEND EMAILS
15. TEST AND LEARN SHOULDN’T HURT
16. LET’S GET PERSONAL
17. MARKETING IS JUST THE INVITATION TO THE PARTY
18. LOYALTY IS NOT A PROGRAM
19. LET’S FOCUS ON THESE 19 THINGS
20. OSCAR DIGGS

Editorial Reviews

“With today’s business being driven by data, the Geek Nerd Suit philosophy is a must to be successful in the shifting customer landscape.”

Carrie Tharp, Chief Marketing Officer, Nieman Marcus

“True experts in modern customer understanding—this book exposes their secret formula in detail.”

Kevin Krone, Chief Marketing Officer, Southwest Airlines

"This is an excellent book for business leaders who are ready to truly focus on their customers.”

Eric Hunter, Executive Vice President, Marketing, Pier 1 Imports

From the Publisher