Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity

Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity

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Overview

Geek Nerd Suit: Breaking Down Walls, Unifying Teams, and Creating Cutting-Edge Customer Centricity by Chuck Densinger, Brooke Niemiec, Mason Thelen

In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some think the answers come from the top. What is often lost in this quest to innovate is the very thing we claim to value: the customer. Customer centricity might sound like just another buzzword, but it creates the framework required for customers to fall in love with your brand. The strategy? A dynamic and powerful partnership across IT, analytics, and business—between the Geeks, the Nerds, and the Suits. This book not only shows you how to create effective collaboration between your teams to solve problems, it shows you how to create a business atmosphere that runs itself and clears the path for innovation.

Product Details

ISBN-13: 9780692897393
Publisher: Elicit LLC
Publication date: 06/01/2017
Pages: 210
Sales rank: 698,197
Product dimensions: 5.98(w) x 9.02(h) x 0.57(d)

Table of Contents

THE DIRTBAG

  1. THE ORIGIN STORY
  2. SHARING OUR SECRETS
  3. GEEK, NERD, SUIT
  4. GEEK + NERD + SUIT
  5. PRACTICE DATING YOUR CUSTOMERS
  6. NICE TO MEET YOU AGAIN, AGAIN
  7. I CAN’T PROVE VALUE WITHOUT INVESTING FIRST
  8. HELP, I’M DROWNING IN DATA
  9. WE DON’T NEED DATA BECAUSE OUR PRODUCTS ARE AMAZING
  10. AVERAGES ARE EVIL
  11. YOU ARE NOT YOUR CUSTOMER
  12. THE CUSTOMER FOUNDATION WILL END YOUR DATA WOES
  13. THE FUNNEL TO NOWHERE
  14. HELLO, WE’D LIKE TO REMIND YOU THAT WE SEND EMAILS
  15. TEST AND LEARN SHOULDN’T HURT
  16. LET’S GET PERSONAL
  17. MARKETING IS JUST THE INVITATION TO THE PARTY
  18. LOYALTY IS NOT A PROGRAM
  19. LET’S FOCUS ON THESE 19 THINGS
  20. OSCAR DIGGS

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