Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars and the industry power brokers who make their fortunes have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world.
This book is for Sociology of Media and Sociology of Popular Culture courses.
|Publisher:||Taylor & Francis|
|Product dimensions:||6.00(w) x 8.90(h) x 0.70(d)|
About the Author
Dr Kristin J. Lieb is an assistant professor of marketing communication at Emerson College. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.
Table of Contents
Acknowledgments List of Figures Preface Cast of Characters Interviewed for this Book 1. Critical Frameworks for Considering Female Pop Star Branding 2. Female Popular Music Stars as Brands 2. The Modern Music Industry 4. The Lifecycle of Female Popular Music Stars: The Good Girl and The Temptress 5. Beyond The Good Girl and The Temptress: The Lifecycle Model and Later-Stage Female Popular Music Stars 6. Theoretical Foundations for Lifecycle of The Female Popular Music Star References Index