General Motors Bulgaria Research Paper

General Motors Bulgaria Research Paper

by Vladimir Zhechev


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The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances and consequently-provide strategic recommendations. Essentially, given some facts such as the stable growth the branch witnesses and its current leading position on the Bulgarian new cars market, present a sound reason for the company to consolidate its operations in order to strengthen its competitive advantage.

Product Details

ISBN-13: 9783639334210
Publisher: VDM Verlag
Publication date: 05/11/2011
Pages: 108
Product dimensions: 6.00(w) x 9.00(h) x 0.26(d)

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