Pub. Date:
New Strategist Publications, Incorporated
Generation X : The Young Adult Market / Edition 2

Generation X : The Young Adult Market / Edition 2

by Susan Mitchell


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The federal government's detailed demographic data, once widely available to all in printed reports, are now accessible only on web sites, where the data you want are buried in enormous spreadsheets, or by calling the appropriate government agency with a specific request. New Strategist's books make the job easy for researchers. While most of the data in Generation X: The Young Adult Market were produced by the government, the tables published in the book are not line-by-line reprints of the government's tabulations. Each table was individually compiled and created by the author, with calculations performed by her to reveal the trends. Each table tells a story about young Americans, a story explained by the accompanying text, which analyzes the data and highlights future trends. This book is part of the American Generations Series, which includes Wise Up to Teens, The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years, and Americans 55 and Older: A Changing Market.

Product Details

ISBN-13: 9781885070210
Publisher: New Strategist Publications, Incorporated
Publication date: 05/01/1999
Edition description: REVISED
Pages: 360
Product dimensions: 80.00(w) x 10.50(h) x 1.25(d)

Table of Contents

Introduction - The Importance of Young Adults
Chapter 1 - Attitudes (attitudes toward happiness, trust, the environment, working mothers, etc.)
Chapter 2 - Education (educational attainment by sex, race, Hispanic origin, and age; school enrollment; employment status of students)
Chapter 3 - Health (self-assessed, insurance coverage, number of children, chronic and acute conditions, etc.)
Chapter 4 - Income (household income and earnings by type, race, Hispanic origin, sex, etc.)
Chapter 5 - Labor Force (participation rates by sex, race, Hispanic origin; projections to 2005; two-income couples; employment status, etc.)
Chapter 6 - Living Arrangements (marital status, households by type, sex, presence of children, etc.)
Chapter 7 - Population (by age, sex, and race; mobility; state and regional populations, etc.)
Chapter 8 - Spending (average and indexed spending for householders under age 25 and aged 25 to 34)
Chapter 9 - Wealth (net worth, financial and nonfinancial assets, debt, homeownership, etc.)

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