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Generation Y: Generation Snowflake?

Generation Y: Generation Snowflake?

by Oz Almog, Tamar Almog


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Generation Y (Millennials), born in the 1980s and 1990s, came of age during a period of unprecedented accelerated economic growth. These young secular women and men were shaped by a society that was fast becoming more self-critical and cynical, conflictual, entrepreneurial, consumer and media-oriented, individualistic and globalized. They are the self-centered children of the digital age, raised as princes and princesses, shielded by their teachers and parents’ words of praise and affirmation. What is the cultural DNA of today’s youth? Based on extensive research this book provides answers to these key questions. Although it concentrates on Israeli society, most of the generational traits and their sociological interpretations are applicable all over the western world.

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Product Details

ISBN-13: 9781912676064
Publisher: Vallentine Mitchell
Publication date: 04/23/2019
Edition description: None
Pages: 272
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

Professor Oz Almog is a sociologist in the Department of Israel Studies at the University of Haifa. Dr Tamar Almog is an Education Professor at the University of Haifa. Tamar and Oz are the founders of People Israel, a website and on-line publisher that provides an in-depth look at Israeli society.

Table of Contents

1. Introduction
2. 30-Year-Old Child – Delayed Adulthood
3. For the Sake of Ourselves – Selfishness as a Trend
4. Work Is Your Life – Not Ours
5. Overdrawn – Consumption at any Cost
6. Let’s Have Fun – Entertainment as Purpose
7. Always Online – Digital Natives
8. Bands of Brothers and Sisters – Friendship in an Age of Alienation
9. Youngsters in Pink – Flexible Femininity and Masculinity
10. Sleeping Crosswise – Singlehood as a Way of Life
11. Dating Around – Meeting Places and Dating Markets
12. Happily Ever After, For Now – The New Relationships
13. Helpless Parenting – Millennials Raising Kids
14. It’s Too Long – Learning in the Age of Google
15. Who Needs Politics? – Escapism as a Worldview
16. Now What? – Intermediate Conclusions

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