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Geomarketing: Methods and Strategies in Spatial Marketing / Edition 1

Geomarketing: Methods and Strategies in Spatial Marketing / Edition 1

by Gerard Cliquet
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Product Details

ISBN-13: 9781905209071
Publisher: Wiley
Publication date: 02/04/2008
Series: ISTE Series , #2
Pages: 327
Product dimensions: 6.32(w) x 9.55(h) x 0.91(d)

About the Author

Gérard Cliquet is Professor of Marketing at the Institute of Business Administration (IGR-IAE) of the University of Rennes 1, France and Director of the Center for Research in Economics and Management (CREM), France. He is an expert in geomarketing and is advisor in this capacity to many large French companies. He is the author of eight books and numerous articles in national and international journals in the marketing and retailing fields.

Table of Contents

Chapter 1. Spatial marketing (Gérard Cliquet).

Part 1: Consumer behavior and geographic information.

Chapter 2. Consumer spatial behavior (Delphine Dion and Gérard Cliquet).

Chapter 3. Consumer values, lifestyles and geographic information (Valérie Charrière).

Chapter 4. Geomarketing and consumer behavior (Jean-Pierre Douard).

Part 2: Retail location and geographic information.

Chapter 5. Store location research (Ian Clarke).

Chapter 6. Retail location models (Gérard Cliquet).

Chapter 7. GIS and retail location models (Graham P. Clarke and Stuart Hayes).

Chapter 8. Spatial strategies in retail and service activities (Gérard Cliquet).

Part 3: Marketing management and geographic information.

Chapter 9. Price and geographic information (Pierre Desmet and Monique Zollinger).

Chapter 10. Advertising policy and geographic information (Karine Gallopel).

Chapter 11. Direct marketing and geographic information (Christine Petr).

Chapter 12. Products and geographic information: geo-merchandizing (Pierre Volle).

List of Contributors.


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