Bottom line: This book will help you Get More Customers!
As a store owner or service provider, whether you want to do your own SEO or you want to hire someone to do it for you, this book will walk you through the basics and will take the mystique out of search engine optimization and internet marketing. Even if you are hiring someone to do this work for you, it is imperative to know what it is they are supposed to do and how they are to go about doing it.
Otherwise, you could be flushing your money down the drain.
Take your business to the next level and let the world know you have a business. That's the best way to Get More Customers!