Get Seen: Online Video Secrets to Building Your Business

Get Seen: Online Video Secrets to Building Your Business


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The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.

Product Details

ISBN-13: 9780470525463
Publisher: Wiley
Publication date: 01/12/2010
Series: New Rules Social Media Series , #2
Pages: 323
Product dimensions: 5.90(w) x 9.10(h) x 1.20(d)

About the Author

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit:

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Table of Contents

Foreword by David Meerman Scott ix

Introduction xiii


Chapter 1: Choosing a Camera 3

Chapter 2: Lighting and Sound 25

Chapter 3: Making Videos Without a Video Camera 39

Chapter 4: Recording and Shooting 46

Chapter 5: Editing 70


Chapter 6: Uploading 109

Chapter 7 Broadcasting Live 171

Chapter 8 Video Blogging—Why You Might Want a Blog 222

Interviews 259

Acknowledgments 311

About the Author 313

Index 315

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