Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business

Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business

by Jill Brennan

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Product Details

ISBN-13: 9781683503927
Publisher: Morgan James Publishing
Publication date: 10/03/2017
Pages: 226
Product dimensions: 8.40(w) x 5.40(h) x 0.80(d)

About the Author

Jill Brennan has worked in, with, and for small businesses for over 20 years. As the founder of Harbren Marketing, she has generated thousands of leads and sales for businesses in very competitive niches.

Table of Contents

PART 1 Your marketing plan, 1-Find your 'big picture'; 2-Develop your business identity; 3-Know your customers; 4-Turn your identity into collateral; 5-Pick 'n' mix your marketing platforms; 6-Choose the right platform for your business; 7-Measure your marketing; 8-Optimise your marketing; PART 2 Put your plan to work, 9-Make your marketing repeatable & scalable; 10-Get the help you need; 11-Questions to find the right help; PART 3 Extras; Next Steps; Resources; Acknowledgements; About the Author

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