Marketing can be confusing for business owners. That’s why author Jill Brennan created this clear and concise guide to small business marketing. Business owners can follow the simple, yet powerful, step-by-step framework for connecting existing customers and attracting new customers to their business.
|Publisher:||Morgan James Publishing|
|Product dimensions:||8.40(w) x 5.40(h) x 0.80(d)|
About the Author
Jill Brennan has worked in, with, and for small businesses for over 20 years. As the founder of Harbren Marketing, she has generated thousands of leads and sales for businesses in very competitive niches.
Table of ContentsPART 1 Your marketing plan, 1-Find your 'big picture'; 2-Develop your business identity; 3-Know your customers; 4-Turn your identity into collateral; 5-Pick 'n' mix your marketing platforms; 6-Choose the right platform for your business; 7-Measure your marketing; 8-Optimise your marketing; PART 2 Put your plan to work, 9-Make your marketing repeatable & scalable; 10-Get the help you need; 11-Questions to find the right help; PART 3 Extras; Next Steps; Resources; Acknowledgements; About the Author