Getting Started in Small Business For Dummies

Getting Started in Small Business For Dummies

by Veechi Curtis

NOOK Book2nd Australian and New Zealand Edition (eBook - 2nd Australian and New Zealand Edition)

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Product Details

ISBN-13: 9781118222836
Publisher: Wiley
Publication date: 11/15/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 200
Sales rank: 475,214
File size: 3 MB

About the Author

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including Small Business For Dummies, 4th Edition, MYOB® Software For Dummies, 7th Edition, and QuickBooks® For Dummies, 2nd Edition.

Table of Contents

Introduction 1

Part I: First Steps 5

Chapter 1: Is Small Business for You? 7

Chapter 2: Buying a Business 21

Part II: Jump In, Get Wet 33

Chapter 3: Planning for Success 35

Chapter 4: Getting the Legals Right 55

Chapter 5: Creating Your Marketing Plan 73

Part III: The Nitty-Gritty 89

Chapter 6: Becoming an Employer 91

Chapter 7: Cooking the Books 109

Chapter 8: Understanding Financial Statements 127

Chapter 9: Calculating Margins and Ratios 145

Part IV: The Part of Tens 161

Chapter 10: Ten (Well, Almost!) Tips for Online Marketing 163

Index 173

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