Getting Started in Transmedia Storytelling is a practical guide to developing cross-platform and pervasive entertainment.
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About the Author
Robert Pratten is the founder and CEO of TransmediaStoryteller.com an audience engagement company. Robert has a background in telecommunications marketing consultancy (pre-2000) and filmmaking (post-2000) having directed and produced two award-winning, critically acclaimed feature films, London Voodoo and Mindflesh. He is perhaps best known for his advice on transmedia storytelling at Culture Hacker and is the co-host of the Transmedia Talk podcast.