Getting to VITO (the Very Important Top Officer): Ten Step's to VITO's Office

Getting to VITO (the Very Important Top Officer): Ten Step's to VITO's Office

by Anthony Parinello
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Getting to VITO (the Very Important Top Officer): Ten Step's to VITO's Office 4 out of 5 based on 0 ratings. 4 reviews.
Guest More than 1 year ago
Anthony Parinello is at it again. The sales training guru and author of several sales-related books, including the excellently written 'Getting the Second Appointment' leads the way once again into the office of Very Important Top Officers (VITO). In his latest book, 'Getting to Vito,' Parinello elaborates even more on why it is important to reach and sell to VITO............... In this new book, the author stresses the importance of pre-planned calling, prioritization, correspondence, and many other topics that are designed to get salespeople talking with and selling to executive level officers. Not only does the book serve as a must-have reference guide but also as a motivator to all salespeople who go through the rigmarole of sweet talking gatekeepers, leaving tons of voicemail messages, making sales presentations, and getting no results................... The chapter on how to leave voicemails (The Art of the Voice Mail Message) is a humorous and inspiring treat. Though the method he suggests requires energy, tenacity, and above all, courage, readers should expect to notice a higher number of returned calls in no time after using this technique.......................... Though the book contains lots of material from some of Parinello's earlier work, it should still be a useful tool for anyone who reads it and wants to sell to executives, especially those who have never read his previous books. This book is a must-have for sales folks who want to get out of the rut of performing below quota and want to make a powerful impact in sales. Parinello turns the sales game into an art form.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
This well-disciplined book reflects the focus, clarity and drive required to sell successfully to the top dogs at corporations great and small. Top corporate officers often have specific ¿Type A¿ personality characteristics. By factoring those attributes into the way you approach and sell to these ¿very important top officers,¿ you¿ll increase your closing rate significantly. It¿s hard to imagine an aspect of top-echelon selling that author Anthony Parinello hasn¿t already considered, and his coaching here is particularly valuable for newer salespeople. getAbstract believes that anyone who wants to sell to the upper ranks of the corporate food chain ought to get to know VITO ¿ and this book.