Giving Charities Green: A Funded & Practical Guide to Taking Your Charity Green

Giving Charities Green: A Funded & Practical Guide to Taking Your Charity Green

by Alex P Versluis


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Its time for your charity to embrace and embed environmental sustainability into your organization. This book will walk you through a proven process that was successfully embedded into one of North America's largest and oldest charities - the YMCA. It will help to proactively navigate obstacles, source funding and help provide tools and tips you need. I will help move your organization to become Sustainably Green.

Charities and Not-For-Profits (NFPs) have a unique struggle to balance mission with dollars raised. When adding anything new to the already overflowing plate, it stresses this balance, and it is too easy to dismiss as “off-mission”. All charities have a mission – its reason for doing what it does, to make some positive contribution to their community – that must remain the core focus. There is also the struggle with the fact that this mission needs money, dollars, time, support…and that relies on asking all types of people for time, treasure and talent. Many charities have avoided going green because they perceive this as a “distracting initiative” that will take the focus off the mission. They just don’t understand the impact, and the unknown amount of work and the “distraction” is too daunting.

You ARE ready to make a change. You KNOW there is a better way, you just don’t know how. You are a charity, you have no “extra” money, no expertise, no time – but people keep asking, keep offering ideas, keep offering to help. It feels like you are walking down a dark corridor with little bursts of light on one idea or another...but how does it fit together? Everything is about businesses, how does this affect a charity? What is the first step, and where are we going? You picked up this book because it not only says it will help to explain this, but to actually improve your fundraising efforts...pinch me, right?

I have wrestled with these questions. I spent a lot of the first part of my career in the private sector, in both the US and Canada, working in, managing and running businesses. I am an engineer, so I need to build a system, develop and evolve it, then test it. I am a father, and want my sons' generation to enjoy this planet. I am a philanthropist at heart, so I want to share this system for others to use. Having spent a lot of time volunteering for charities as a child and adult, and now in my ninth year working for the YMCA in Toronto, Canada, I get it. I started down that dark hallway, didn’t know what door to open, which person to trust or where to start. This is my perspective, my system (with a lot of help from a lot of people) and what worked for me, interlaced with my life stories that offer some context and motivation. The results have exceeded my expectations and have stumbled onto something that is actually rather spectacular. I hope you agree.

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Product Details

ISBN-13: 9780995041400
Publisher: Alex Versluis
Publication date: 11/14/2015
Pages: 186
Product dimensions: 7.00(w) x 10.00(h) x 0.40(d)

About the Author

Alex is camper in business clothes. He is a husband and father of two teenage boys. He is a licensed Professional Engineer in the US and Canada as well as a Certified Energy Manager. He spent his youth developing a love for nature and the outdoors. Through his childhood, he worked as a paperboy, farm worker, handyman, and eventually as a carpenter during his University years as he studied at McGill University in Montreal to become an engineer. His early career was spent as a consulting engineer working in the fields of geotechnical, civil and structural engineering in the commercial construction and development industry. Over the past 8 years, he has worked for the YMCA of Greater Toronto, managing their properties, renovations, as well as the design and construction of new buildings.

Alex has a deep passion for infusing environmental sustainability into every aspect of his work and enjoys speaking with companies and at conferences about his successes and failures. This book is his first one and has sparked a new love for writing. It will not be his last.

Table of Contents

Chapter 1 - The Concept and Why this Works
PART I - Look Before You Leap
Chapter 2 - Defining Your Shade of Green
Chapter 3 - Demand Change
Chapter 4 - Developing your Organization's "Sustainably Green" Principles
Chapter 5 - Getting your Organization Organized
Chapter 6 - Building a Leadership & Support Team
Chapter 7 - Getting the People Power You Need
Chapter 8 - Getting the Grant Funding You Need
Chapter 9 - Getting the Corporate Funding You Need
Chapter 10 - Building Your Green Fund
Chapter 11 - Measuring Your Environmental Footprint
PART 2: Action!
Chapter 12 - Building Momentum with Green Teams
Chapter 13 - Improving Your Building Systems
Chapter 14 - Improving Your Information Systems
Chapter 15 - Inspiring Changes to your Community
Chapter 16 - Getting Connected and Communicating Your Work
Chapter 17 - Celebrating Your Impact
Chapter 18 - Tag, You're It

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