Glencoe Marketing Essentials / Edition 1 available in Hardcover
- Pub. Date:
- McGraw-Hill Companies, The
Considered the nations number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.